'KICK ON TO KICK OUT COVID' Campaign
The concept of the campaign was to get riders to show their support for the NHS and BHS save the stables campaign by wearing branded T shirts.
We recognised that lockdown had been frustrating for many horse riders who could not enjoy their passion to the full, getting out riding, competing and fully enjoying their horses. The campaign recognised this and was designed to enable riders
to support some causes dear to their hearts in a fun way, whilst enjoying our passion of equestrianism.
Over £400 was raised for the charities from donations collected from the sale of T-shirts in the period March - May 2021
We recognise that some people object to the use of the word / term 'kick' as it is inappropriate to kick a horse and as riders we squeeze, or nudge to communicate. However as it is common parlance to 'kick on' to get a job done we hope you will understand why the campaign has adopted this slogan.